Google Wants to Run .Search as a Dotless Domain

Google

GoogleIf it gets it, Google wants to turn .search into a “dotless domain,” the company told ICANN a few days ago. Last year, Google applied to manage the .app, .blog, .cloud and .search generic top-level domain (gTLD) names as part of a major expansion of the domain-name system. ICANN, which is managing this expansion, hasn’t awarded any of the gTLDs yet, and the whole program remains controversial. But in May, Google sent a letter to ICANN telling the organization that it would soon provide some specific details about its plans for these top-level domain names. Now, Google has done so through its Charleston Road Registry subsidiary (we have embedded the full letter below). At the time, it looked like Google was ready to open up these gTLDs to the public and wasn’t just planning on using them for its own services.

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