Draw Something 2

Draw Something 2Zynga executives said Wednesday that they’re “doubling down on big bets,” which means killing off games that won’t bring in big bucks in the long run and sticking to franchises that do. The company announced that Draw Something 2, the sequel to the popular Draw Something mobile drawing game, goes live Wednesday night. On the flip side, Zynga is killing off four more games: The Ville, Empires and Allies, Dream Zoo, and Zynga City on Tencent. Celebrity host Ryan Seacrest teased Draw Something 2 on Twitter last month, creating 40 million impressions on the social network in one day, Zynga COO David Ko said during the company’s earnings call. Ko said the company is “leveraging the cultural phenomenon” of Draw Something with Draw Something 2, helping beef up Zynga’s mobile presence. He said the company plans to increase its mobile offerings this year.

Read the full story at CNET.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.