On Thursday, YouTube announced that it has hit a billion monthly users, which is an extremely insane metric. We know that YouTube is the go-to place for silly, interesting and important videos, but these numbers are something that even TV networks dream of. The great part for YouTube is that this means that online video ad spend will go up since the eyeballs appear to be ready, willing and able. It’s not only advertisers that are rushing YouTube, budding music artists are heading there too, and making a career from the attention that they get. Fueling this insane growth is the availability of YouTube on all devices, plus a growing interest from “Generation C,” which happens to love to curate. That content curation means that people are sitting in front of their device and watching video after video with genres that range from politics to cartoons.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.