T-Mobile executives haven’t beat around the bush when expressing their distaste for smartphone subsidiaries. In December, the company’s CEO spoke to investors about alternatives paths the carrier could take to compete with Verizon and AT&T. According to an internal memo obtained by TmoNews, the company could announce its “uncarrier” plans as soon as March 4th. The initiative would remove two-year contracts, early termination fees and traditional phone subsidies, allowing customers to instead purchase new devices with a monthly installment plan. The memo also revealed that T-Mobile plans to market its HSPA+ and upcoming LTE network as “dual 4G” technology in the wake of its merger with MetroPCS. T-Mobile’s rebranding efforts will reportedly kick off on March 24th.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.