T-Mobile executives haven’t beat around the bush when expressing their distaste for smartphone subsidiaries. In December, the company’s CEO spoke to investors about alternatives paths the carrier could take to compete with Verizon and AT&T. According to an internal memo obtained by TmoNews, the company could announce its “uncarrier” plans as soon as March 4th. The initiative would remove two-year contracts, early termination fees and traditional phone subsidies, allowing customers to instead purchase new devices with a monthly installment plan. The memo also revealed that T-Mobile plans to market its HSPA+ and upcoming LTE network as “dual 4G” technology in the wake of its merger with MetroPCS. T-Mobile’s rebranding efforts will reportedly kick off on March 24th.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.