The revolution won’t be televised, but your wedding might be. According to a recent report conducted by David’s Bridal, 49% of study participants would entertain the notion of Skype-ing their impending nuptials. The study, titled “What’s on Brides’ Minds Survey” claims that the wedding has officially gone digital and instead of fancy (and expensive) wedding planners, the new tools of the trade are smartphones and tablets. Social networking has become the de facto wedding planning tool with 59% of brides-to-be using Facebook or blogs to search for and share wedding ideas. Pinterest has quickly risen to prominence as a go-to location for wedding vision boards, with 46% of respondents reporting that they found wedding ideas on friends’ boards. According to the study, an increasing number of brides are using tech to share even the most sacred of wedding preparations.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.