Netflix just became a whole lot more social. The company just added Facebook connectivity and lets users in the United States show what they’re watching to their friends, just like Spotify does for music. Now, you can show off just how cool you are because you’re watching the new season of Arrested Development on the day Netflix releases it, or use it to keep tabs on your friends and family’s viewing habits. But Netflix is doing more than simply displaying what you’re watching. If you connect your Facebook and Netflix accounts, you can browse dedicated categories like “Friends’ Favorites” and “Watched by Your Friends” on the Netflix site and on connected devices like the PS3 or Apple TV. Want to secretly binge on some rom-coms? Netflix will let you click a button called “Don’t Share This” when a video begins to keep it private. Now’s probably the time to stop sharing your Netflix password, so your friends don’t think you can’t stop watching “Toddlers & Tiaras.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.