Reebok Fitness

Reebok FitnessAfter the success of Nike’s various fitness apps on Android and iOS, it was only a matter of time before another sports apparel giant such as Reebok ventured into the space. Reebok Fitness is both a calendar and fitness app, combining original workout routines with a unique schedule centered around when and how you want to work out. Upon launching the app, users will be asked to create a new program. It has to be between 6 and 12 weeks long, and contain at least two disciplines from the following list; walking, running, dance, yoga and training. Those parameters immediately make the app feel a little restrictive. I’m quite a keen runner, but don’t really fancy forcing myself to do a bit of dance or yoga every week. Similarly, I like to improve over a long period of time, so the 12 week wall is a bit of a nuisance.

Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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