After the success of Nike’s various fitness apps on Android and iOS, it was only a matter of time before another sports apparel giant such as Reebok ventured into the space. Reebok Fitness is both a calendar and fitness app, combining original workout routines with a unique schedule centered around when and how you want to work out. Upon launching the app, users will be asked to create a new program. It has to be between 6 and 12 weeks long, and contain at least two disciplines from the following list; walking, running, dance, yoga and training. Those parameters immediately make the app feel a little restrictive. I’m quite a keen runner, but don’t really fancy forcing myself to do a bit of dance or yoga every week. Similarly, I like to improve over a long period of time, so the 12 week wall is a bit of a nuisance.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.