NikeA couple of months after Nike opened its Accelerator startup program for registration, the sportswear giant has deemed just ten companies out of hundreds of applicants to be worthy enough to jump on board the Nike+ API train: FitDeck, GoRecess,, CoachBase, GoFitCause, HighFive, Sprout At Work, GeoPalz, Incomparable Things and RecBob. Selected ideas range from a deck of fitness cards to interactive gaming rewards. As a reminder, the TechStars-run program was designed to encourage companies to use Nike-collected data from devices like the Fuelband and the Sportswatch. As a reward for getting picked, the winners will undergo a three-month retreat in Portland, Oregon, where they’ll develop and bring those solutions to fruition. Each company gets $20,000 to use to their advantage, along with expert advice from Nike-selected mentors.

Read the full story at Engadget.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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