A couple of months after Nike opened its Accelerator startup program for registration, the sportswear giant has deemed just ten companies out of hundreds of applicants to be worthy enough to jump on board the Nike+ API train: FitDeck, GoRecess, Chroma.io, CoachBase, GoFitCause, HighFive, Sprout At Work, GeoPalz, Incomparable Things and RecBob. Selected ideas range from a deck of fitness cards to interactive gaming rewards. As a reminder, the TechStars-run program was designed to encourage companies to use Nike-collected data from devices like the Fuelband and the Sportswatch. As a reward for getting picked, the winners will undergo a three-month retreat in Portland, Oregon, where they’ll develop and bring those solutions to fruition. Each company gets $20,000 to use to their advantage, along with expert advice from Nike-selected mentors.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.