Netflix is quickly establishing a reputation as a technology vanguard beyond just its streaming-first initiative. We only just saw Super HD streaming in January, and it’s already discussing the leap to Ultra HD: Chief Product Officer Neil Hunt tells The Verge that Netflix wants 4K streaming inside of “a year or two” for at least some of its catalog. It doesn’t take a genius to deduce that the internally-produced House of Cards could play an important role in that upgrade. Hunt confirms that David Fincher shot the political drama in 4K, and it should be encoded for the higher resolution later in the year. While it’s doubtful that most of us will have the bandwidth to handle any near-term 4K launches short of moving to Kansas City, it’s good to know that the content should be ready well before we are.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.