Up until last year, it seemed to be an unwritten (or maybe written) policy that the Windows client team wouldn’t pay developers to write apps for Windows 8. But that edict seems to have been rescinded. Microsoft is now offering developers $100 for each Windows 8 and/or Windows Phone 8 app they write, up to a total of 10 apps per Store. This limited-time promotion — which started March 8 and runs until June 30, 2013 — is known as the “Keep the Cash” offer. (Participants must live within the 50 United States and be at least 18, according to the fine print.) Microsoft has paid for the development of Windows Phone apps in the past. As The Verge’s Tom Warren noted, not everyone thinks paying for app development is a sound idea.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.