It looks like Apple will finally break from its historical launch pattern and release two new iPhones in 2013, including the “budget iPhone” that Wall Street has been starting rumors about for at least three years now. Numerous reports from newspapers, blogs and sell-side analysts have insisted that Apple is planning a new entry-level iPhone model that will launch alongside the “iPhone 5S” this coming summer. A recent report from a plugged-in industry watcher suggested the affordable iPhone will be released in the late summer months featuring a plastic case and the same 4-inch Retina display from the iPhone 5, but a new note from RBC Capital claims otherwise. “Our supply-chain checks indicate that AAPL is working to launch multiple new phones in the June/July time-frame this year,” RBC Capital Markets analyst Amit Daryanani wrote in a research note on Friday obtained by BGR.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.