Apple will reportedly trim iPad Mini shipments for the next quarter, say the folks at DigiTimes. Citing industry sources who provide parts for the tablet,” DigiTimes claims that iPad Mini shipments for the second quarter will fall to between 10 and 12 million units. The cut may be as high as 20 percent in April and then decline slightly throughout the rest of the quarter, the sources said. DigiTimes’ sources further claim that Apple recently adjusted this year’s shipment estimates for the iPad and iPad Mini to 33 million and 55 million, respectively. If the claims are true, and that’s a big if given DigiTimes’ hit-and-miss track record, why would Apple cut shipments of its most popular tablet? The sources offered two possible explanations. Apple could be prepping the next-generation iPad Mini for launch in the third quarter.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.