Apple may not have the best reputation for online services but that hasn’t stopped its iCloud online storage service from becoming the most-used cloud service in the United States. A new report from Strategy Analytics shows that 27% American web users user iCloud, giving it a lead of 10 percentage points over runner-up Dropbox, which is used by 17% of American web users. What makes Dropbox’s share remarkable is that, as Strategy Analytics notes, it “has no associated content ecosystem,” which should seemingly put it at a disadvantage compared to iCloud, Amazon’s Cloud Drive and Google Play. So the fact that Dropbox ranks only behind Apple for the title of America’s most-used cloud service is impressive, especially for a company that Microsoft CEO Steve Ballmer recently dismissed as a “little startup.” Strategy Analytics’ full press release is posted below.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.