Facebook’s modus operandi is that it tests all kinds of things all the time just to see what sticks. So, don’t be too alarmed about this notification feature which Bijan Sabet, a general partner at Spark Capital, tweeted about this week. A Facebook rep says that the feature is in a “small test we’re running.” As Sabet’s reaction illustrates, the feature has the potential to irk users. Facebook has attempted to toe the line between prompting engagement and becoming too intrusive before by asking users to check in with friends they haven’t communicated with in a while. More recently, the company has drawn complaints for nagging Android users to download the latest update of its app.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.