Apple may have publicly dismissed small tablets at first, but its bet to introduce the iPad mini last year has turned out to be a good one. As successful as the larger iPad model has been since 2010, the device’s smaller sibling is a hot seller. In fact, the overall market for small slates could be growing far faster than that of the larger tablet market if data out of Display Search is accurate. The research firm has reversed an earlier forecast and now suggests that smaller tablets will outsell larger ones in 2013. Why the big change? It’s an early data point, but Display Search found that small tablet screen shipments dwarfed larger panels at the beginning of this year. “Shipments of 9.7” tablet PC panels collapsed, falling from 7.4 to 1.3M, while 7” and 7.9” panel shipments grew rapidly, from 12 to 14M.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.