Apple may have publicly dismissed small tablets at first, but its bet to introduce the iPad mini last year has turned out to be a good one. As successful as the larger iPad model has been since 2010, the device’s smaller sibling is a hot seller. In fact, the overall market for small slates could be growing far faster than that of the larger tablet market if data out of Display Search is accurate. The research firm has reversed an earlier forecast and now suggests that smaller tablets will outsell larger ones in 2013. Why the big change? It’s an early data point, but Display Search found that small tablet screen shipments dwarfed larger panels at the beginning of this year. “Shipments of 9.7” tablet PC panels collapsed, falling from 7.4 to 1.3M, while 7” and 7.9” panel shipments grew rapidly, from 12 to 14M.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.