Amazon X-Ray

Amazon X-RayAmazon just announced that it is adding its X-Ray feature to TV shows. The feature already worked with movies thanks to data from IMDb, but the company will now use this very same data for other video content. The entire Kindle Fire family will receive the feature and the Amazon Instant Video app on Wii U will get is as well. As a reminder, X-Ray allows you to discover more about the content you are reading or watching. It first appeared with books — it shows you the different characters, where they appear in the book and how they are related to the story. Then Amazon added X-Ray to movies back in September 2012. In that case, watchers can instantly know the name of an actor in a scene. IMDb is owned by Amazon, allowing the Kindle team to tap into a very comprehensive movie database.

Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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