Verizon Wireless may have shut down its own app store, but it’s not wiping its hands of app curation entirely. The carrier has started reviewing, rating, and recommending Android and iPhone apps for its customers. What’s interesting about Verizon’s approach is it isn’t making its recommendations based on how entertaining, useful, or fun a particular app is. Instead, a team of Verizon engineers is looking at each app’s impact on the phone’s battery life, its drain on a customer’s data plan, and how loosely it plays with security and customer privacy. Basically, Verizon is compiling a series of regularly updated recommendation lists. The first is a list of 20 apps available either for Android or iOS that Verizon claims deliver a “best in class” experience on smartphones and tablets.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.