Shelly Palmer Radio Report – February 5, 2013

The numbers are in, and it turns out that the Ravens weren’t Sunday’s big winners. As in most major televised events, viewers took to Twitter in droves, sending over 24.1 million tweets during Sunday night’s game. For comparison’s sake, when Barack Obama defeated Mitt Romney in November, that six-hour window generated 23 million tweets. This year’s Super Bowl exceeded that number by over one million. Beyonce’s halftime show generated 5.5 million of those tweets, averaging 268,000 per minute at the end of her performance. The other big moment, the #Blackout, generated over 230,000 tweets per minute. Advertisers were smart and capitalized on the trend. Twitter was mentioned in just about half of the 52 national commercials aired during the game. But the best Twitter moment of the night belonged to Oreo, who tweeted “You can still dunk in the dark” with an accompanying graphic shortly after the lights went out. So Baltimore, you can keep the Lombardi Trophy, but we should all remember who the true champ was.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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