Vine is one of the hottest apps in the App Store. Created by Twitter, Vine lets you create six-second looping videos you can share with your friends through on Twitter and Facebook. But Vine has become more than just a way to send videos of cats and babies to our friends. CodeComputerLove in England has created a series of eight Vine videos that tell a story about an office running out of milk. Presented in traditional comic book form on its site, the 48 second-long story features comic book thought bubbles and even samurai battles. Similarly, Oscilloscope Labs is releasing its newest film, It’s a Disaster, in six-second increments over Vine. With the film not scheduled to be released in full for another three weeks, this is a cool marketing strategy. With so many tools available to content creators, it’s simply a matter of when and where the next inventive ad campaign happens. Vine’s only a few weeks old: its possibilities are nearly endless.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.