After the most Twitter-heavy election ever, the Obama administration is continuing its strong social media presence. If you only watched last night’s State of the Union on TV, you missed a data-enriched version of the speech that the White House streamed on its YouTube, Facebook and Google Plus pages. Last night’s address was also accompanied by something called Citizen Response, which lets you share parts of the speech on your social networks, or let the Obama administration know what you thought of the speech. President Obama will be doing even more social media work tomorrow, when he’ll host a virtual town hall meeting on Google Plus. Google will select citizens’ questions for the President to answer about his State of the Union priorities. Sound familiar? Vice President Biden took to Google Plus in January to talk about gun control. Whether or not you agree with its policies, you have to admit that this administration is on top of its social media game.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.