NVIDIANvidia’s big chance to expand into smartphones has arrived and it’s called Tegra 4i. The company unveiled its new mobile chip that integrates its app processor and 4G LTE on the same piece of silicon. The processor, previously codenamed “Project Grey,” includes 60 Nvidia GPU cores, a 2.3 GHz quad-core CPU based on ARM Holdings’ R4 Cortex-A9 architecture, a fifth low-power CPU core, and a version of Nvidia’s i500 LTE modem. Nvidia expects Tegra 4i to appeal to smartphone makers and help it better address that key market. While the Santa Clara, Calif., company has supplied processors for many different tablets, it has struggled to expand into the handset market, largely because it didn’t offer an integrated chip. “This is a huge step forward for Nvidia,” Phil Carmack, senior vice president of the company’s mobile business, told CNET.

Read the full story at CNET.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.


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