Although Microsoft hasn’t been considered “cool” since the heyday of Pogs and “The Macarena,” a new Reuters/Ipsos poll shows that things may be changing. As Reuters reports, the poll shows that roughly 50% of Americans between the ages of 18 and 29 think Microsoft is cooler than it was a year ago, a positive result for the company that mirrors a recent survey of American teenagers showing strong interest in the Surface tablet. Microsoft still has a ways to go before it’s the “coolest” tech company around, however, as the poll also found that 70% of young Americans said that Google’s Android operating system has gotten cooler over the last year, while 60% said that Apple had gotten cooler over the past year. So what’s the secret behind Microsoft’s coolness resurgence?
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.