It’s been a little more than two weeks since Netflix released its long-awaited original series House of Cards to the public. The entire first season of the show, which stars Kevin Spacey and Robin Wright and was produced by David Fincher, was released at once, leading many subscribers to binge-watch over the first few weeks. Netflix has been mum on viewership of House of Cards, preferring so far not to break out the number of subscribers who have watched it or how many hours they’ve watched. The company has said, however, that the program is its most-watched show. And research from financial services firm Cowen and Company suggests that Netflix’s original programming is already starting to pay dividends for the streaming service. Cowen surveyed 1,200 people last week, of which about 28 percent were paying Netflix subscribers, and another 18 percent had access to a Netflix streaming account.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.