There’s no mystery that Google is collaborating with Motorola on the so-called “X Phone” at least in part to weaken Samsung’s hold on the Android ecosystem. And now Benedict Evans, a strategy consultant for Enders Analysis, points us to some charts showing why Google is so eager to contain Samsung: It seems that Samsung’s Galaxy brand may be overtaking Google’s Android brand in terms of consumer awareness. Using a Google Trends graph, Evans shows how the Galaxy brand has been rising steadily for years in tandem with the Android brand in terms of web search volume, and for the first time briefly eclipsed Android in worldwide searches this past December. That’s obviously great news for Samsung but not such great news for Google, which has traditionally preferred that no one vendor dominate the sales of devices based its mobile operating system.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.