Dozens of major U.S. companies have come out in support of marriage equality, including Apple, Facebook, eBay, and Intel. In legal briefings submitted to help overturn California’s ballot initiative, Proposition 8, which made same-sex marriage unconstitutional, the companies argue that “recognizing the rights of same-sex couples to marry is more than a constitutional issue. It is a business imperative.” The document submitted in support of the legal teams, known as an amicus brief, explains: “By singling out a group for less favorable treatment, Proposition 8 impedes businesses from achieving the market’s ideal of efficient operations — particularly in recruiting, hiring, and retaining talented people who are in the best position to operate at their highest capacity. Amici are competing domestically and internationally with companies inside and outside the United States in places where all couples, regardless of whether they are of the same sex, are afforded equal access to marriage.”
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.