Gabe Newell, the co-founder of gaming company Valve, has revealed that he views Apple, rather than traditional gaming consoles, as the biggest competitive threat to the Steam Box and other PC-based entertainment solutions looking to enter the living room, according to Polygon. Newell made the remarks during a lecture at the LBJ School of Public Affairs at the University of Texas. He noted that Apple comes as a threat because it has a “huge amount of market share” and a “relatively obvious pathway” to taking over the living room. “The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?” Newell asked. He pointed to projects like Miracast, which is baked into Android 4.2 Jelly Bean devices like the Nexus 4, and Nvidia’s Project Shield, which includes support for Valve’s Steam Big Picture mode.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.