Netflix is working on launching personalized profiles some time later this year, according to remarks made by Netflix CEO Reed Hastings during Wednesday’s fourth-quarter 2012 earnings call. However, he cautioned that a launch is “not imminent.” Reed explained that the company is still testing ways to make the experience simple enough for consumers as well as resilient enough so Netflix won’t have to change it up much after launch. “Some time over the year, I am sure we will launch it,” Hastings said. GigaOM was able to capture some exclusive first screenshots of the current personalized profile tests at CES this year. The profiles currently in testing could be offered as an added feature to consumers at no additional cost, allowing them to add a separate profile for each family member. Profiles would include a separate queue as well as viewing history and recommendations.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.