Move over, big-screen TVs, cell phones and tablets, because cars might steal the show at this week’s International CES. As preparations for the annual electronics show approach their climax here, two of the most awaited announcements aren’t from big-name electronics companies but rather auto makers Toyota and Audi. Each company plans to unveil prototype self-driving car technology here on Monday. Toyota offered a tantalizing glimpse at its prototype through a 5-second video clip published online of its “Advanced Active Safety Research Vehicle.” The video shows a Lexus car decked out with various sensors on the front grill, rear wheels and the roof, the most striking of which is a spinning cylinder on the roof. A similar device is used in a self-driving car prototype developed by Google and in city mapping cars operated by companies including Nokia.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.