NORAD’s Santa Tracker: Behind the Scenes

NORAD's Santa Tracker

NORAD's Santa TrackerFew things in this world will reaffirm your holiday spirit faster than watching a dozen or so uniformed service people cover a room in Christmas wrapping. Also on that short list, it so happens, is spotting one of the aforementioned troops hand-feed an overzealous and noticeably plump squirrel who’s anxiously scratching on the door to get in. It’s a strangely Snow White-esque moment that unfolds minutes after we set up our gear in the conference room of the Leadership Development Center — a drab, unassuming office space in the middle of Colorado Springs’ Peterson Air Force Base that serves as a training facility for 11 months out of the year. But now, in early December, there’s a transformation occurring, as men and women in various shades of camouflage paper the space with Christmas spirit in record time.

Read the full story at Engadget.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.

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