NFC
NFC
Near-Field Communication

Phil Schiller, Apple’s senior vice president of worldwide marketing has said before that the iPhone 5 doesn’t have NFC because “it’s not clear that NFC is the solution to any current problem.” While most Android smartphones happily tout that NFC’s wireless capabilities are the future of mobile payments, Juniper Research analyst Dr. Windsor Holden wrote in his latest report that NFC growth will slow from the previously forecasted $180 billion industry by 2017 to $110 billion. Holden pins his projections for NFC’s slower growth on Apple’s failure to include NFC in its iPhone 5. He says the company’s decision is “a serious blow for the technology” and that it will be “even more difficult to persuade consumers – and retailers – to embrace what amounts to a wholly new means of payment.”

Read the full story at Boy Genius Report.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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