We’ve previously written about why we’re overstating the impact technology will have on football (soccer) refereeing, but this focused more on things like goal-line technology to remove human error. Now, however, it seems that the refs’ humble notepad and pen could be on their way out too. A referee may use his/her notepad for anything – noting down substitutions, red/yellow cards or any other on-field incident. Now, European startup Siine has launched Referee Pro, a smartphone app that will see the first ever football match kick off on Thursday with a professional match official using his mobile phone to record events, as well as dishing out yellow and red cards. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.