Black Friday was a bright day for Internet retailers, as online sales for the key shopping day surpassed $1 billion for the first time. Bargain hunters spent $1.042 billion online the day after Thanksgiving, a 26 percent increase of last year’s Black Friday, according to new figures released today by market analyst ComScore. Online shopping on Thanksgiving Day also increased, totaling $633 million in receipts, a 32 percent increase over Thanksgiving 2011. “Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world…” Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.