Groupon has just hit a home run. The daily deals site announced that it is now the choice service for Major League Baseball’s interactive media and Internet company. Through this deal, the MLB will handle the deals from its 30 clubs right through the GrouponLive events platform. GrouponLive, the online ticketing deals platform for Groupon, originally started as a partnership with Live Nation. From GrouponLive, people can find tickets for concerts, sports, theater, arts, and other live events in the local area, or produced by Live Nation, or find discounted tickets from Ticketmaster. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.