Groupon partners with Major League Baseball to become its official daily deals site for its 30 clubs
Groupon has just hit a home run. The daily deals site announced that it is now the choice service for Major League Baseball’s interactive media and Internet company. Through this deal, the MLB will handle the deals from its 30 clubs right through the GrouponLive events platform. GrouponLive, the online ticketing deals platform for Groupon, originally started as a partnership with Live Nation. From GrouponLive, people can find tickets for concerts, sports, theater, arts, and other live events in the local area, or produced by Live Nation, or find discounted tickets from Ticketmaster. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.