Apple’s Breaking Out Passbook-Enabled Gift Cards


Though iOS 6’s Passbook burst onto the scene with a bit of a whimper, it’s been getting more useful as time goes on. This weekend, Apple started rolling out Passbook-enabled Apple Store gift cards so you can buy a gift that’s not only last-minute, but not even a physical object. The cards can be purchased through the recently updated Apple Store iOS app and come in sizes from $25 all the way up to $2,000, which would make for one hell of a gift card. They also come in three colors, but that’s sort of a moot point when you’re going digital. Read the full story at Gizmodo.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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