Amazon quietly made a big change to its Prime service this week, allowing some customers to subscribe on a monthly basis rather than committing to a full year. The service, which includes free two-day shipping and free streaming of movies and TV shows in Amazon’s library, normally costs $79 for a year’s commitment. The monthly option will cost $7.99, which comes to $96 annually. But paying a premium of $1.50 a month is sure to appeal to customers who don’t necessarily want to commit to a full year of the service. And the $7.99 pricing puts it on even footing with competing streaming services Netflix and Hulu Plus — both of which have more robust streaming libraries than Amazon, but can’t offer benefits like free Amazon shipping. Read the full story at Daily Finance.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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