The crazy thing is how successful Yahoo! was at this. Few, if any, have ever done content or media online at that scale. But then Google came along and exploited the fact that the Internet was growing too fast for Yahoo! to keep up. Suddenly, Yahoo! was struggling to find its way, as Google made buckets of money by taking the opposite strategy: redirecting its traffic across the Internet to the best sites for each query (e.g. popular topics landed you on Wikipedia, movies on IMDB). Read the full story at TechCrunch.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousDrinking Establishment (Check). Highly Anticipated Mobile Phone Release (Check). Lost Phone (Check) NextMeet Philips Hue: The smart LED light bulb exclusively hitting Apple Stores on October 30

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.