No so Pinteresting after all. Facebook began testing Collections on October 8th. But today I found that photos users collected had disappeared and so had posts with Collect or Want buttons . I asked Facebook and it confirmed that indeed, “the test is now complete”. Maybe no one got hooked on it. Maybe Facebook will try breaking into commerce discovery some other way. But for now Collections has been shelved. Pinterest is an undeniable success. People want to nest online, saving and curating the beautiful things they find. Read the full story at TechCrunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.