Target is gearing up for the holiday season with a mobile-based program designed to foil the practice of “showrooming.” Starting Oct. 14, customers who visit the stores will see a showcase of the top 20 toys of the season each of which will sport a QR code that lets consumers buy them online and have them shipped. Though the retailer spun the program as an “added convenience” for shoppers, Target has been aggressively battling showrooming since last holiday season. In such cases, consumers go to the brick-and-mortar stores to see what’s new and then buy the items online, often from Amazon. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.