Sprint customers will now be able to have their own vanity numbers. The mobile carrier has announced a partnership with Zoove that will now allow its customers to have their own StarStar numbers. According to Sprint, customers can choose their names, personal handles, or other tags, and set them as their StarStar Me numbers. StarStar is run by Zoove, which has heretofore delivered its services to companies. Zoove’s CEO Joe Gillespie previously served as executive vice president of CBS Interactive Technology & News. Read the full story at CNET.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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