Shelly Palmer Radio Report – October 12, 2012

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E-mails are simple, right? Mostly. However, there’s a bunch of tricky things to worry about, like e-mail signatures. What, exactly, do you put down there? There are many opinions on the issue, but here’s my two cents: While having the disclaimer “Sent from my iPhone” could excuse weird typos or auto-corrects, it also seems like you’re setting your phone up for any mistake you make. Plus, it shows you don’t know how to change that setting on your phone. Not good. Change or remove it altogether. As far as closing e-mails, e-mails closed with “Cheers!” or “Best!” seem sort of like a brush-off. Better to stick to something simpler and less potentially offensive – something like “Thanks” works well… or you just go straight to your name. Also, keep your signatures short. If you need a three paragraph legal disclaimer so be it, but keep your signature short and make sure it contains your name, job title, phone number and e-mail. The simpler, the better.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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