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Apple’s CEO Tim Cook did something seemingly out of character for the company – he apologized for an ineffective product. With the release of iOS 6 alongside the launch of the iPhone 5, Apple eliminated the Google Maps app – reportedly due to a disagreement about voice controlled turn by turn navigation – and replaced it with their own maps app. The problem is, Apple’s maps are bad. They’re so bad, in fact, that Cook suggested that iPhone users download other maps applications – even suggesting Nokia and Google Maps by name. Apple’s maps are virtually unusable outside of the U.S. or Europe – and suboptimal when it works at all. Cook said the app would improve simply by having iPhone owners use the map and report when locations are incorrect. Not awesome, Tim. Forcing an awful version of vital software on an unsuspecting bunch of fanboys and loyal customers is unacceptable. An apology is one thing, but let’s aim for working maps next time.