I have it on very good authority that many Apple fanpersons eat at McDonald’s simply because they serve Big Macs. These people will do anything to extend their Mac affiliation. Perhaps, therefore, it’s for them that a McDonald’s in Virginia Beach, Va., has struck upon a novel idea to induce loyalty from its customers: it has placed iPads in its restaurant for their use. Yes, entirely for free. As my regular reading of the Virginia-Pilot revealed, the iPads are mounted on tables, so that you can surf while you chew. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.