While some wouldn’t necessarily associate Ikea with eco-friendliness given that its business revolves around plywood, the furniture chain has just staked out a clearer position as a green pioneer. It’s phasing out sales of all lighting that isn’t LED-based by 2016, making it the first major home furnishing shop with a US presence to entirely banish less efficient illumination. Ikea also wants to take advantage of its economies of scale with the “lowest price on the market” for LEDs, which could shake up an industry where anything beyond incandescent technology usually carries a premium. Read the full story at Engadget.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.