Google has launched a new tool for its YouTube Nonprofit Program users called Campaigns. This acts as a progress bar that takes on the role of the ‘thermometer’ that nonprofits raising money have used for years to represent their progress toward a goal. This digital version can be used on videos and in channels, showing the progress of the overall campaign, but for video views instead of money. This can help to drive people to share the video as you’ve set a goal that can be measured and seen by everyone who ‘contributes’ by watching it. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.