There’s little doubt that having a myriad of positive online reviews can work wonders for your business – be it a hotel on TripAdvisor, a private apartment on AirBnb or a restaurant on Yelp. Indeed, the lure of five-star feedback does lead to some folk trying to game the system, which is why Yelp is pulling out the stops to warn customers when it thinks this is happening. Similar to TripAdvisor’s Red Flag feature, which punishes hotels for falsifying reviews, Yelp’s looking to make it easier for shoppers to spot the fakers. Read the full story at The Next Web.