There’s little doubt that having a myriad of positive online reviews can work wonders for your business – be it a hotel on TripAdvisor, a private apartment on AirBnb or a restaurant on Yelp. Indeed, the lure of five-star feedback does lead to some folk trying to game the system, which is why Yelp is pulling out the stops to warn customers when it thinks this is happening. Similar to TripAdvisor’s Red Flag feature, which punishes hotels for falsifying reviews, Yelp’s looking to make it easier for shoppers to spot the fakers. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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