The Entertainment Software Ratings Board’s standard rating process involves issuing content guidance to consumers based on viewing a DVD of representative gameplay. But with thousands of games being submitted to participating digital storefronts—including the upcoming Windows 8 Store, Steam, console download services, and the new PlayStation Mobile marketplace—the ratings organization found its standard process couldn’t handle the load. So now, the organization will assign a free rating to downloadable games based on a questionnaire filled out by the developer that describes the game’s content. Read the full story at ARS Technica.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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