Nook Simple Touch
Nook Simple Touch
Nook Simple Touch

The Nook’s $20 price drop is more than the whim of a few major retailers — it’s Barnes & Noble’s new MSRP. Following Walmart and Target’s recent discounts, the company’s own website is now listing the glowing e-reader at its new $119 price. The reduction is almost assuredly in preparation for Amazon’s Kindle Paperwhite, as B&N’s announcement makes a point of bragging about the Simple Touch with Glowlight’s included AC adapter and aversion to built-in ads. Read the full story at Engadget.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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