By raise of hands, who goes to Best Buy to try something they intend to buy on Amazon or Newegg? Everyone? In what could be the retailer’s smartest move in years, Best Buy intends to match the prices of online retailers including Amazon this holiday season. The word comes from the WSJ which reports Best Buy is attempting to increase store’s close rate by preventing showrooming. The retailer states that about 40% of store visitors leave without making a purchase. No doubt a good chunk of those consumers are using Best Buy as a showroom for an Internet retailer who sells a particular item at a lower cost. Read the full story at TechCrunch.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.