Swiss Federal Railways announced on Friday that it has reached a licensing agreement with Apple over the use of its iconic clock design in the iPad version of iOS 6. The minimalist clock in question was developed by engineer and designer Hans Hilfiker for the Swiss train service (SBB) in 1944. It’s been used throughout the train system ever since and can also be found in some Mondaine watches. “SBB isn’t hurt, but proud that his icon of watch design is being used by a globally active and successful business,” an SBB spokesperson told Reuters when the uncanny resemblance came to light in late September. Read the full story at Wired.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.