Swiss Clock
Swiss Clock
Swiss Clock

Swiss Federal Railways announced on Friday that it has reached a licensing agreement with Apple over the use of its iconic clock design in the iPad version of iOS 6. The minimalist clock in question was developed by engineer and designer Hans Hilfiker for the Swiss train service (SBB) in 1944. It’s been used throughout the train system ever since and can also be found in some Mondaine watches. “SBB isn’t hurt, but proud that his icon of watch design is being used by a globally active and successful business,” an SBB spokesperson told Reuters when the uncanny resemblance came to light in late September. Read the full story at Wired.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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