Few technology companies are as secretive as Apple. In fact, Apple may be one of the most secretive companies in the country, period. Despite the effort Apple puts into keeping secrets, U.S. District Judge Lucy Koh has ordered the company to pull back the curtain on a secret that has kept analysts guessing for more than five years. According to court documents filed on October 17th, Judge Koh has demanded that Apple reveal information regarding the profitability of its biggest product, the iPhone. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.